On the Museum’s 20th anniversary, at a gathering that included almost 1,000 Holocaust survivors, World War II veterans, and rescuers, Director Sara J. Bloomfield announced an urgent effort to secure Holocaust memory. Led by Honorary Chair Elie Wiesel and under the banner “Never Again: What You Do Matters,” the $540 million campaign to build a stronger endowment and increased annual funds will allow the Museum to make critical investments to keep Holocaust memory alive as a relevant force in the 21st century.
“The task is never over,” said Wiesel of the Museum’s vital work to inspire new generations to act on the lessons of the Holocaust. “With great imagination, with passion, and with fervor, we must begin again.”
The comprehensive campaign will allow the Museum to intensify efforts to rescue the evidence, to sponsor groundbreaking research, to educate and engage a diverse global audience in new ways, and to advance genocide prevention efforts. The Museum, which anticipates that its collection of evidence will double in the next decade, announced a lead gift of $15 million from Holocaust survivors David and Fela Shapell and their family to help build a new $40 million state-of-the-art collections and conservation center.
Another major objective of the campaign is to double the size of the Museum endowment, primarily through deferred gifts, in order to secure the Museum’s global impact in an uncertain future.
“When I think about the world that my grandchildren and their grandchildren will live in, I wonder who is going to tell the story? Who will refute the words of those never-ending revisionists?” asked Campaign National Co-chair and Legacy of Light Guardian Jay Stein. “There is only one answer to this question: This Museum.”
“We are launching this campaign to ensure the permanence of what we’ve built and to build something new—a transformative global force against the vast span of ignorance, intolerance, and indifference, the ever-present danger that the unthinkable is always possible,” said Bloomfield.
Annual and endowment gifts secured during the quiet phase of the nine-year campaign totaled $258.7 million and represent the broad spectrum of Museum donors. Learn how you can join this urgent effort to keep Holocaust memory alive—inspiring people worldwide to confront hatred, prevent genocide, and promote human dignity.