this recent article http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117581 is intriguing, as it is part of the discussion that started the idea to have this conference in the first place:  social media, web 2.0 tools, gaming, might attract audiences to participate, but don’t just casually “fit” in to consciousness raising, action provoking, emotionally heavy but inspiring content. So, a session on how we as a community can measure success using social media in our unique circumstances just might be interesting. for a short time on a Saturday. Thoughts?